Where purpose
meets precision.
Magu Paper Co. is a design studio and a home for organizational tools, for brands and people with purpose. We design visual identities, build analog and digital organization systems, and create learning spaces where design and clarity go hand in hand.
Founded and led by María Zambrano
Madrid · Online
What we believe in.
Clarity
We turn the complex into something understandable and functional. In design, in products, in communication.
Intention
Everything we design or create has a real purpose behind it. Nothing exists out of inertia.
Humanity
Systems, projects and products are at the service of people, not the other way around.
We turn complexity into clarity.
We help brands, projects and people with purpose turn complex ideas into clear, coherent systems, through strategic design, organization tools and learning experiences that connect the digital with the analog.
Design studio
Strategic visual identity for brands with purpose.
Tools
Agenda Lite, Atempo, templates and digital organization systems.
Learning spaces
Mindful Planning Lab and hybrid workshops.
Our vision: a world where no organization with real purpose is invisible because of an image that doesn't represent it.
From music to paper.
Magu comes from a desire I've carried for a long time: to build a studio focused on identity and functional, creative stationery. As a musician too, I wanted to design my own music planners.
On that path I discovered Japanese and Korean organization techniques. I traveled to Japan and Korea to experience their stationery in context: their trends, their layouts, their papers, their craftsmanship. I fell in love with how every detail carries design principles.
So Magu was born, first as a house of conscious stationery, and little by little as the bridge between the digital and the analog, unifying the message across both worlds.
María Zambrano.
Founder & Creative Director, Magu Paper Co.
A multidisciplinary designer with over 9 years of experience in branding, editorial, digital and UX/UI design. I've worked remotely with teams and brands across different countries and sectors, from social impact to construction, fashion, the arts and education.
- B.F.A. in Graphic Design
- B.A. in Music Business
- Postgraduate in Business & Project Management
- UX/UI Certification
Your brand deserves what it's worth.
The best first step is a Brand Diagnosis: 60 minutes and a written report to see clearly what to fix, and why.
Book the Diagnosis → Or write to us →